Daniel R. Whitaker
Senior Analyst, Monetization & Payments
Daniel Whitaker spent eleven years building ad mediation and in-app purchase pipelines for mid-size mobile studios, then moved to the analyst side to write about unit economics, payout terms and store policy changes. He tracks the numbers that decide whether a game or app makes money: eCPM, ARPDAU, LTV-to-CAC ratios, settlement cycles and the fee structures behind each payment rail.
