Practical guides on monetizing games and apps: clear explanations, step-by-step instructions and checklists.
Microtransactions explained for indie devs: how in-game purchases are structured, what to sell, and the retention and revenue trade-offs behind each model.
Daniel R. Whitaker · · 8 min read
Set up in-app purchases in the right order: developer account, tax and banking, receipt verification, product IDs, then pricing and refunds.
· 8 min read
A battle pass explained: season length, free vs premium tracks, how levels unlock rewards, and why players buy a known quantity for less than a full game.
· 6 min read
ARPU is total revenue divided by active users. Learn the formula, what counts as revenue and users, and how to compare cohorts on one number.
· 6 min read
Mobile game monetization explained: IAP, rewarded ads, subscriptions and paid downloads, plus the metrics to track and the mistakes that cost revenue.
· 6 min read
You can have a million downloads and still lose money. Scale does not fix a broken model; it multiplies whatever your unit economics already say, good or bad....
· 7 min read
